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2 Ways to Build a Targeted Email List

The saying, “The money is in the list,” is true. However, profitable email marketers know that the money is not just in a list, but in a “targeted” list.

Unfortunately, it can take some time to build up a targeted email list in order to begin turning some profit. This is where you might think of using other marketers’ lists to build up your own.

Here are 2 ways to build a targeted email list using another marketer’s list…

1. Buy advertising

One of the absolute best ways you can build a targeted email list is by purchasing advertising in another marketer’s newsletter.

When you buy advertising in another marketer’s newsletter and your offer is delivered, make sure your sign up form to your newsletter is clearly visible!

Remember, buying leads in this manner is unlike buying leads for use in a direct snail mail campaign. Those kind of names are not really all that targeted.

When you buy advertising in another email marketers newsletter, you know those names are going to be interested in your offer, as long as you’re buying advertising in a newsletter that is in the same niche as yours.

One thing to keep in mind is, if your offer is in direct competition with your prospective marketer’s product, that marketer is not going to be too interested in selling you advertising.

That being said, know what that marketer is promoting before you ask them about buying some advertising.

2. Do a joint venture

Another way you can use another marketer’s list to build up your own is by doing a joint venture with them. A joint venture is where another marketer sends an offer to their list on your behalf.

Why would they do this? There could be several reasons.

One reason could be that there is a percentage paid to them for the sales they generate – an affiliate program. Another way is the “scratch my back and I’ll scratch yours” method – They run your offer in their newsletter, and you run their ad in yours.

The latter method usually only works when your list and your prospective email marketer’s list is nearly the same size. They’re not going to be too crazy about the idea of promoting your offer to their list of 50,000 names when you’re promoting their’s to only 100. That’s obvious.

But… if you provide some outstanding content for them to use in their newsletter, they may be happy to send your offer to their list, no matter the size of your’s.


When it comes to email marketing, a targeted list is the key. Buying advertising from email marketers in a common niche, and doing joint ventures with them will really help you to speed up the “targeted” list building process, and will get you earning some profit in the quickest amount of time.

Dan Brown is a successful Internet Marketer specializing in helping others succeed! Subscribe to his FREE “No-Hype” Internet Marketing Newsletter and get quality content you can learn from! Plus, you’ll get some Very Special downloads…

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