When the design of your corporate website looks more worn out than an old hippie's festival van and you can't do anything without the zoom function on your smartphone, it's time to consider a proper website relaunch. But before you jump into one of the popular website builders, you should be clear about the purpose of your online presence.
Do you just want your new website to be a showcase for your portfolio? Then you are in good hands with Wordpress, Wix or Squarespace. Or do you also want to efficiently support important business processes and actively acquire new customers? In this case, HubSpot offers everything you need. In the following article, I'll show you why the modern all-in-one business platform is an excellent solution if you want your website to be more than just pretty.
5 Good Reasons For A Website Relaunch
A modern and appealing online presence is of great importance for every company. What was state of the art at the time of launch can be old-school today. Even the best website will eventually reach its peak. Here are 5 good reasons for relaunching your website:
- Improving the User Experience:
Ever feel like you're just being sent in circles on a website without ever getting the information you want? We all know those sites, and we know: User experience is a crucial factor. A website needs to be easily accessible and intuitive to use. Your (future) customers should be able to find their way around as quickly as possible. Also they should have no trouble finding products and services fast, contacting you or making a purchase.
- Adaptation to new technologies:
With a website relaunch, you can bring outdated websites up to date and, ideally, also optimize the underlying marketing and sales processes. Modern technologies such as Responsive Design and Content Management Systems (CMS) not only facilitate interaction between you and your customers, they also improve your work processes. Today, websites can be much more than just a digital business card. They actively support the success of your company.
- Higher visibility in search engines:
A website relaunch can not only renew the information and appearance on your site, but can also be used to improve search engine optimization (SEO). This includes measures such as creating suitable content formats, using the right keywords, or optimizing page structure and metadata.
My tip: Working with a content agency that understands something about SEO optimization is very helpful with this complex topic.
- Increase security:
Outdated plugins and code libraries are one of the main reasons for successful cyber attacks and make a website highly vulnerable to hacking and other security risks. A professionally executed relaunch will help increase the security of your website and effectively protect your business from cyber threats.
- Implementing new requirements:
Under certain circumstances, a website may no longer comply with current legal and regulatory requirements. Action is often required in relation to the General Data Protection Regulation (GDPR). In this case, you should prioritize a revision of your site to adapt it to the new requirements and avoid possible penalties and loss of reputation for your company.
Besides these technical aspects, a website relaunch is also an excellent opportunity for a modern redesign of your brand presence and ideal for tying in with current trends and customer needs. But let's not count the chickens before they're hatched. There's still work to be done, and we should first take a look at what considerations are advisable before initiating your relaunch project.
9 Important Questions Before The Website Relaunch?
Good planning is half the battle. Before you start your new website, you should already have clarified the most important points. Answering these 9 questions before the website relaunch will help you:
- Which target group do you want to reach with your website and what are their needs and expectations?
- What qualitative and quantitative goals are you pursuing with the new website?
- What content do you want to provide on the new website and how can it best be presented in regard to your business goals?
- What kind of content management system (CMS) and which website builder should form the technological foundation of your website?
- Will a new design be created for your website or will an existing one be adopted?
- How and with which keywords and phrases should your website be optimized for search engines?
- What metrics and analytics tools do you want to use to measure the success of your website?
- What is your budget for the website relaunch and how can you get the most out of the available resources?
- How much time can your website relaunch take and when will the new site be published?
What conclusion did you come to? Do you want your website to be more than just a pretty digital business card? If so, then the all-in-one HubSpot platform is certainly an attractive option for your relaunch. So let's take a look at why HubSpot is so appealing to success-oriented businesses.
Why A Website Relaunch With HubSpot Makes Sense
A website relaunch always involves a certain amount of effort and cost. Unlike traditional website builders, however, HubSpot actively supports you in quickly turning your investment into continuous returns. In the following, you'll find the most important arguments why a website relaunch with HubSpot really pays off:
- Moderner Drag & Drop Editor:
With HubSpot's drag and drop editor, you can easily create a modern-looking website without any coding knowledge. The editor offers a wide range of templates that can be easily customized to your needs, as well as a variety of content modules for images, videos, and forms.
- Wide selection of B2B themes:
In HubSpot, you access an extensive selection of B2B themes that are specifically optimized for business success. These themes are not only attractively designed, but also offer a variety of useful features, such as integrated call-to-action (CTA) elements to convert visitors into leads and further into paying customers.
- Professional analyses:
HubSpot offers you detailed data and analyses on your website visitors. This includes behavioral data, interaction data, various sources and target groups. This holistic view of user behavior is a valuable tool for aligning your marketing and sales strategies with the actual needs of your target group and achieving better results step by step.
- Efficient lead generation:
HubSpot brings together a whole range of useful lead generation tools, such as forms, CTAs, landing pages, and pop-ups. With the help of these tools, you can target potential customers and gather information about them and their interests. For example, you can target only those people who already wanted to know more about your company or a specific offer and have visited the relevant sections or materials on your website.
- Powerful automation:
Companies can simplify their processes and save time through HubSpot's automation capabilities. This includes workflows for automated email campaigns, lead scoring or lead distribution. In this way, sales and marketing processes are made more efficient and valuable resources are used for other tasks.
- Multiple integration options:
HubSpot connects seamlessly with other tools and platforms. For example, the comprehensive integration of CRM systems, analytics tools, or social media platforms can create a powerful ecosystem that helps companies optimize their online marketing strategy and improve business results.
- Personalized content:
Through the Dynamic Content feature, HubSpot gives you the ability to deliver personalized content based on user behavior. This feature ensures that visitors to your website are shown offers and content based on their individual interests and website activities. In this way, each person is shown the content that is most interesting to them individually.
- A holistic platform:
HubSpot software is built on a unified code base that enables seamless connectivity between CRM, marketing, sales, and service platforms. This allows a holistic view of customer data, enabling for example a marketing department, to develop more effective strategies and campaigns.
So, if HubSpot is so great and the website jack-of-all-trades, why doesn't every company have it in use yet? Good question. It really is. Because most reservations about HubSpot are based on prejudices that hardly stand up to scrutiny in practice. So let's take a closer look at the most common arguments used by HubSpot critics.
Why Are Companies Hesitating To Relaunch Their Website With HubSpot?
Although there are many arguments in favor of HubSpot, potential users often take their time before making the switch. In this section, I highlight the most common concerns and explain why they are usually not an obstacle to making the switch to HubSpot.
- Costs
HubSpot is a paid platform, and depending on the features and tools required, their use naturally involves financial expenses. Many interested parties see the risk of billing problems here.
My tip: HubSpot offers reasonable configurations for every size of company and every budget, from the Free version, through a Starter and Professional variant, to the Enterprise package. If you evaluate your requirements before making the switch, you won't experience any surprises when it comes to the costs. Quite the opposite, in fact. While website builders like Wordpress require many tools to be purchased as plugins, HubSpot usually includes them in the package price.
- Missing store and merchandise management system
HubSpot is a powerful business software designed to engage potential customers and lead them into the sales process. What HubSpot is NOT, is a store or merchandise management system designed to sell products and manage the sales process. So, many companies lack features here such as a product presentation, shopping cart, payment processing, or inventory management.
My tip: Although it is not a direct component of the platform, HubSpot can seamlessly integrate these functions without much effort and link marketing activities with common sales platforms as well as merchandise management systems, for example by connecting the e-commerce solution Shopify.
- Time and resources required
Numerous functions and tools make HubSpot a holistic business platform. This versatility also demands a fair amount of know-how from users. Depending on previous knowledge and experience, HubSpot sometimes requires a lot of time and resources to familiarize oneself with the platform and to be able to really use it effectively.
My tip: Get an experienced HubSpot agency on board at the beginning of your journey to help you and your employees quickly understand how the platform works and fully leverage its enormous potential.
- Mapping individual requirements
HubSpot offers a large number of useful templates and functions out of the box, which can be quickly learned and efficiently used even by people without specialized knowledge. However, implementing customized solutions is difficult without in-depth HubSpot knowledge. This becomes necessary when the existing standard functions can no longer map individual requirements.
My tip: Here, too, it is worth involving an experienced HubSpot agency. They can reliably assess whether the platform is really the right solution for your company in terms of your specific wishes and, if necessary, extend the business software to meet your requirements.
- Time-consuming system change
Switching to HubSpot is a challenge for many companies, as established processes and workflows change and existing systems are replaced, for example CMS and newsletter programs.
My tip: The benefits clearly outweigh the effort. HubSpot is designed to provide a steep learning curve and rapid onboarding. A dense network of certified HubSpot partners can also provide you with expert support in implementing and using the system in every project phase.
Have I been able to dispel your previous concerns and convince you that your company will also benefit from switching to HubSpot? Then you'll want to know how a website relaunch with HubSpot works.
Your Website Relaunch With HubSpot: From Planning To Effective Implementation In Just 8 Steps
A website relaunch with HubSpot usually follows a structured process that typically includes the following 8 steps:
Step #1: Planning
In this phase, the requirements and goals of the website relaunch are defined, a project plan is created, and the team involved in the implementation is assembled.
Step #2: Concept & Design
Development of the concept and design of the new website. Among other things, the layout, colors, fonts and design of the various pages are determined here.
Step #3: Content creation
This step involves creating the content for the new website. Not only texts, but also images, videos and other media content are considered.
Step #4: Development
The new website is now developed and implemented using HubSpot. This includes both the definition of the website's functionality and its implementation, such as navigation, forms, or landing pages.
Step #5: Migration
Now all existing content and data is migrated to the new website. This includes system conversion and data migration of all existing forms and landing pages.
Step #6: Launch
After all the previous steps are completed, the new website is launched using HubSpot. After launch, website monitoring ensures that everything is working as planned.
Step #7: Testing
In this phase, the new website is extensively tested for possible issues to ensure it is bug-free and running smoothly.
Step #8: Onboarding & Training of Employees
In the final step, employees receive all necessary HubSpot permissions as well as training on the features of the software that are important for their tasks and workflows.
Conclusion: With HubSpot And The Right Partner To A Sales-Promoting Website
HubSpot is a strong website alternative for anyone who wants more than just a digital business card. The modern business software combines CMS, marketing, sales and services under one roof and thus supports the success of your company in a holistic way.
Since every relaunch is unique, and depending on the size and complexity of the project, different steps and requirements have to be considered. For the planning and implementation of the website relaunch with HubSpot, it is advisable to work with an experienced partner who will support you in the successful realization of your project.