Is HubSpot the Tool for You?

“There is no standing still because time is moving forward”. And not just time! Every future-oriented company is regularly faced with the question of whether and how it can increase its market opportunities and improve its competitiveness with the help of new technologies. Modern and efficient inbound marketing plays an important role here, and many decision-makers see the HubSpot enterprise software as the best current solution to their challenges.
 

However, the promising software is not suitable for everyone. After all, effective use of HubSpot requires both the restructuring of fundamental processes and the development of the necessary skills. In this article, you'll find out why HubSpot has its many enthusiastic supporters and whether it's worth making the switch for your company, too. But before we answer these two questions, let's take a brief look at what HubSpot actually is.

HubSpot and its most important Functions

HubSpot is a modern software that helps companies optimize their marketing, sales, and service processes, always putting the customer at the center of everything. The central database is an absolute gamechanger, as it saves all employees many hours of time and resources across all departments. The most important functions (hubs) of HubSpot are:

• Customer Relationship Management (CRM):
  At the heart of Hubspot is a free CRM system that companies use to manage their contacts and customer relationships clearly and efficiently.

• Marketing:
  HubSpot's Marketing Hub enables the creation of personalized email campaigns, social media posts, and SEO-optimized landing pages to increase customer engagement.

• Sales:
  The Sales Hub includes modules for managing leads and deals, organizing the sales process, managing the sales pipeline, and reporting on completed sales.

• Services:
  All ticket management, customer feedback and live chat functions are contained in the Service Hub, as is a knowledge database and the control module for automated service management.

• Content Management System (CMS):
  Content for website and landing pages is created, managed and optimized in the CMS. Thanks to intuitive design elements and text modules, this is also no problem for users without special IT knowledge.

• Analytics:
  With the help of the powerful Analytics page, the individual departments can track their marketing, sales and service activities in a targeted manner and generate detailed reports on them.

• Integrations:
  HubSpot also offers connectivity options for tools and platforms such as Salesforce, Zapier and Shopify. This expands the software's capabilities far beyond its core features.

• Operational:
  If standard connections are not sufficient to cover specific requirements, individual processes and automations can also be developed for HubSpot.

Altogether, the linking of all these functions opens up completely new possibilities for strategic work and at the same time makes the use of expensive individual solutions obsolete. As a reader of our blog, you naturally want to know what HubSpot can do for your marketing and sales. So let's take a closer look.

5 Reasons why Marketing and Sales benefit from HubSpot

• Intelligent all-in-one marketing platform
  HubSpot offers basically everything that makes the heart of the modern content marketer beat faster. Integration of social media channels? Of course! Placing Google Ads directly via HubSpot? Absolutely! Email marketing? Why do you even ask?! Thanks to clever filter functions, you can create the right contact lists in seconds with HubSpot, build appealing email designs with drag & drop modules, and set up the right automation for every requirement using an intuitive workflow toolbox. All interactions associated with a campaign are recorded by the system and immediately processed in the form of meaningful reports.
  
  
• Lead magnet for sales
  The natural law of sales is that as leads increase, so does sales success. HubSpot gives your sales team a whole range of features right away to bring more qualified leads into the sales pipeline, qualify them, and track them. The range includes easy creation of compelling landing pages for e-books and white papers, smart forms, behavior-based pop-ups, and various email formats.
  
  
• Personalized communication
  Those who can address potential buyers personally have a clear advantage. This is another area where HubSpot clearly shows its strengths. By linking functions such as email marketing, marketing automation and CRM, users create personalized communication based on the needs and interests of the respective target group or individuals.
  
  
• More success for marketing campaigns
  Experience leads to quality and efficiency. That goes for marketing campaigns, too. HubSpot has powerful analytic tools that allow you to measure and optimize the performance of your campaigns. Marketing analytics and social media monitoring, in conjunction with the powerful CRM, enable you to further develop your marketing measures in a target-oriented manner.
  
  
• Efficient sales management
  HubSpot supports you in cross-selling and up-selling by assigning certain preferences and behaviors to contacts using various tools. For example, whether a customer might also be interested in products and services from your portfolio that they haven't heard of yet. Or identifying those buyers who are likely to be interested in product upgrades.

A short overview:

This all sounds very promising. But before you get all excited and fire up your company credit card, we should talk about whether HubSpot is really suitable for your company. Because as great as a Ferrari may be, if you want to transport a piano, other options make more sense.

Is HubSpot the Tool for You? 

HubSpot was basically designed for all companies that want to improve their marketing and sales processes with the help of an integrated solution and make them more effective.

1. One Software from Small to Large

With its flexible scalability and various usage models, HubSpot can be efficiently deployed in companies of any size.

• One-person companies and small startups with two to three employees can cover their requirements with about 50 euros per month. Then, when the company is successful and grows larger, HubSpot simply grows along with the rest of the infrastructure. The platform also scores points for managing and improving customer relationships with a free version of its CRM tool.
  
  
• HubSpot's Pro Suites offer small and medium-sized enterprises (SMEs) everything they need in a digitized working world. The CRM Suite combines all of HubSpot's functions in one powerful package, allowing companies to modernize their marketing, sales, customer service, and CMS in parallel. For maximum flexibility in the use of operational resources, the various suites can also be bought individually.
  
  
• Larger companies also benefit from the comprehensive options for managing and optimizing marketing and sales activities. Especially in view of large departments with many employees, HubSpot is an ideal solution for setting up clear structures and well-coordinated workflows. With advanced features such as marketing automation or an e-commerce integration, the platform also offers large companies with many locations and an international focus, everything they need to promote their business. 

Regardless of their size and industry, HubSpot is a real asset for businesses. Nevertheless, the software is better suited for some than for others. The dividing line, which is not always entirely sharp, runs along the character of the respective business relationship.
 

2. A Platform with a B2B Focus

While HubSpot can be used by businesses of all types, there are a few reasons why the platform is better suited for B2B than B2C companies:

• Longer sales cycles:
  B2B sales cycles tend to be longer and more complex than B2C sales cycles. HubSpot is better suited for B2B companies because it ideally supports their specific sales funnel with email campaigns, lead scoring, and lead nurturing tools.
  
  
• Focus on content marketing:
  As also shown by the latest Content Marketing Trend Study, B2B companies rely heavily on subject-specific content for their target audience. HubSpot offers comprehensive tools for creating and managing this content, as well as various analytics options for improving content quality and distribution efficiency.
  
  
• Sales Automation:
  B2B companies usually employ several sales people who have to process leads. With various tools for automating the sales process, HubSpot makes this often time-consuming task easier and helps professionals focus more on personal contact with (potential) customers.
  
  
• Personalization:
  B2B companies typically have a direct business relationship with their customers over a long period of time. With HubSpot, content, campaigns, and emails can be better tailored to the specific interests and needs of these customers.
  
  

The advantages for B2B-oriented companies are obvious. B2C companies, on the other hand, should check particularly carefully in each individual case whether purchasing HubSpot is also worthwhile for them. In both cases, a conversation with an experienced HubSpot consultant is definitely the right step to take before deciding on this option.

As much good as HubSpot brings to the table, there are also circumstances that practically rule out the (economically) sensible use of HubSpot.

HubSpot is not the Tool for You…

Although HubSpot offers suitable configurations for a wide range of tasks, the platform is far from being suitable for every company. Here are a few examples of scenarios for which HubSpot is definitely not the right choice:

• The small local service provider/vendor:
  You want to inform (potential) customers of your hair salon about new offers and your opening hours? Great idea, but with HubSpot you're kind of missing the point with this requirement. Have a nice website built, advertise in local media, or find an appealing design for your shop window. This is a better investment of your money. We advise the same if you run a lemonade stand or live your dream job as a sheep herder on a small Irish island.
  
  
•  Wish for 100% individuality:
  If you're looking for maximum individuality when creating your processes, HubSpot is not your first choice, despite its many customization options. In this case, you're better off with a well-thought-out custom development by a professional programmer.
   
• Huge number of marketing contacts:
  For companies that need to handle huge databases of a million or more marketing contacts, HubSpot is not a viable solution either. The cost of the software in this case would be so high that other options clearly offer a better cost/benefit ratio, even if you consider cross-funding through your side income from the lemonade stand or herding sheep.
  
  

Conclusion: More Revenue with HubSpot on the Long Term

HubSpot is a powerful platform and, especially for B2B companies of any size and in almost any industry, the key to implementing modern work processes. HubSpot's functionalities relieve busy professionals of time-consuming and annoying tasks of maintaining data, among other things.

Employees can now invest their time and creative resources in their actual key tasks and experience a significant improvement as a result. And we know: Happy employees are the most important step to happy customers, and these in turn pave the way to sustainably more sales.  

Want to learn more about using HubSpot in your business? Our HubSpot guru Damian will be happy to help you and is looking forward to your inquiry.