Case Study

2-3 Qualified Leads per Week with a B2B Blog

With one new blog post per week and regular content recycling, IT service provider corner4 massively increased the number of qualified leads and targeted new customers throughout the DACH region with its portfolio.


2-3 Qualified Leads per Week


New Customers in the DACH Region


Increase in
Website Views


Stronger Customer Loyalty

About the Company

  • Industry: Information Technology
  • Business Area: IT services, Software Development and Software Consulting
  • Business Region: DACH Region 
  • Revenue: 4 Million Euros
  • Employees: 33
  • Headquarters: Traun (AT)


Understanding the Requirements

Addressing Potential Customers

Shortly after the company was founded in 2016, corner4 already established itself as a competent IT service provider with a comprehensive portfolio in the Microsoft365 universe - from consulting to development and implementation of software all the way to its ongoing operations. New customers became aware of the expertise of the IT specialists from Traun through word of mouth. In addition, potential customers should now also be effectively addressed via the website.The number of initial contacts generated via the website should be significantly increased. What was required was an approach that would work without a large marketing budget while simultaneously providing an insight into the wide-ranging expertise of the corner4 team.

Defining the Goals

Generating More Reach

Within the framework of a corporate blog, relevant topics had to be presented in an informative and comprehensible way for a wide variety of industries. This would provide the foundation for an effective inbound marketing strategy. Employees from specialist departments, IT decision-makers and C-level managers should come across corner4's website when searching for helpful technologies for their business and be able to see the software developer's solution expertise first-hand. To further promote efficient lead generation, the production of themed whitepapers was also planned, as well as the implementation of inbound marketing software HubSpot as the basis for the website and blog infrastructure.

We write stories that sell!

Developing & Implementing Ideas

Qualified Leads with a Corporate Blog

Editorial Meetings

The team regularly gathers for editorial meetings to generate original ideas for blog posts and white papers, recycle popular posts, analyze the performance of existing blog posts, and determine new topics for future content.


Content Creation

Based on briefings created by professional content managers in cooperation with corner4's experts, experienced SEO copywriters write engaging blog posts and content for whitepapers in a tone suitable for the respective target group. They also incorporate current statistics and studies into the posts.



The six-eyes principle during writing and proofreading ensures the consistently high quality of each article. The finished articles and content are handed over to corner4 on time and ready to publish. There, the marketing team will enter them directly into the blog structure without any additional hassle and publish them.


"Contentfish prepares our topics in such a way that they are easy to understand for non-experts, while still providing depth. We don't have to do anything other than provide technical input and approval during the professionally organized briefings - a huge time saver. We are very happy with the cooperation."
Jürgen Sadleder

Founder & CEO | corner4

Create a Convincing Blog

Book Your Non-Binding Meeting

Want to inspire your target group with a professionally implemented blog, create more reach for your website and generate more qualified leads?

Then book your non-binding meeting with Katharina right away.